Did you know that 51% of smartphone uses discovered a new company or product when conducting a search on their phone? Did you know that 72% of internet users use Facebook? Did you know that Snapchat has 150 million daily active users? (Hubspot, 2017)
Gary Vaynerchuk A.K.A Gary Vee. is a hugely successful entrepreneur and digital marketeer. He is the CEO and co-founder of VaynerMedia, a digital agency with 500 clients across its 4 locations. His clients include SyFy & Toyota!
He says ‘now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there’s only the 365-day campaign, during which you produce new content daily’.
Internet and social media surrounds us all. We always have constant access whether it’s on a laptop, tablet or your phone.
Because of this, businesses are stepping away from the traditional marketing methods and focussing on the digital world.
There are three main reasons why digital marketing is the chosen career path for many.
1. The number of digital marketing roles are on the rise
Due to its quick and rapid growth, companies need to increase their capacity to keep up – which is good news for you!
2. It’s constantly changing and improving
This makes it an exciting sector to work in and one where you will constantly learn. There’s no way you will get bored and feel free to bring your own ideas – digital marketing is all about initiative.
3. Companies are investing A LOT of money into it
The amount invested (billions of pounds by the way) creates a lot of opportunities for those choosing a career in digital marketing.
Fancy jumping onboard the digital marketing train? Click below to find out about our digital marketing course.