ACC first arrived at the three day event on Thursday and got straight into it with the first talk kicking off live at ‘The Discovery Theatre’ presents Steve Lamacq with Catfish and the Bottlemen with a sit down interview ahead of their one off headline show at BBC Music Introducing LIVE later that night.
If you moved down the venue you would catch live talks going on in ‘The Round’ with James Barton. This talk discussed how he went from a club promoter to the EDM powerhouse he is today, as well as discussing the infamous Creamfields festival and how it all got started. If you followed the sound of smooth bass you would find the live DJ set at ‘Jimmys’, offering the option to have a Dj workshop as well as performing live later on in the day.
Then there was ‘The Podium’ which was an open mic stage giving aspiring artists and musicians the opportunity to show their skills and talent to attendees of the event, which included BBC radio one Phil Taggart.
If you fancied something more hands on you could head down to Spotify X Sound Trap pop up studio where you could have the opportunity to record and mix your own music, from playing the piano to singing. This gave attendees the chance to use spotify’s channels and create something creative and original. Not only that but you also received a cool merch bag, that could be reused, including a water bottle to keep hydrated, a notebook to write any thoughts and potential hits and a 1 year free subscription to ‘Headspace’ a meditation app.
Finishing the first day off at ‘The Borderline’ with special guest speaker Jake Bugg. He spoke about how he first got his music out their using the BBC Introducing platform and more.
Friday continued the excitement with live talks at ‘The Cockpit’ on how to get brand partnerships and talks at ‘The Roadhouse’ with a panel discussing the role of music education, with tips and the importance of A&R and how to utilise that.
Throughout the whole event BBC Radio 6 was live on air with guests such as Jaguar Bingham and many more giving insights on the event as well as helpful advice to all aspiring artists/bands.
If tech is your thing than the ‘Yamaha Discover’ room would have been the place for you. They had a hands free zone up and running in full swing with all genres and ages having a mess around trying out the new gear.
The event as a whole was filled with heart and passion for all things music and we can’t wait for the new talent that next year will bring.