TAKING PLACE ON SUNDAY 18TH NOVEMBER AT LONDON’S ROUNDHOUSE
WITH MANY MORE ACTS TO BE ANNOUNCED
MONUMENTAL CHARITY PARTNERSHIP BETWEEN
CALM, THE MIX AND YMCA
GENERAL TICKETS ON SALE EARLY SEPTEMBER
Award-winning mental health campaign #IAMWHOLE is delighted to unveil Music 4 Mental Health – 2018’s groundbreaking new initiative set to bring incredible individuals, influential communities and the most prolific names in British music together for an unforgettable fundraising concert at London’s renowned Roundhouse on 18th November 2018.
Set to appear at the debut Music 4 Mental Health showcase is none other than chart-topping pop sensation Anne-Marie – 2018’s biggest-selling debut artist in the UK. Known for her playfully infectious pop spirit matched with her captivating and relatable lyricism, the unstoppable Anne-Marie has become one of the leading voices in British contemporary music. Her debut album ‘Speak Your Mind’ was released in April, which spawned an array of hit singles including ‘Alarm’, ‘Ciao Adios’, ‘2002’ (a co-write with Ed Sheeran) and her global No.1, Clean Bandit collaboration ‘Rockabye’. Earning 5 x BRIT Award nominations to date, Anne-Marie has racked up over 5 billion streams and 12 million global single sales, and #WHOLE presents is thrilled to welcome her to the inaugural Music 4 Mental Health show.
“It’s so important that we all speak up on mental health. The conversation and support around it is, thankfully, growing and this fundraiser will help grow that even more. I’m proud to be performing at the Music 4 Mental Health concert in November.”
Joining Anne-Marie for this ground-breaking, stigma-smashing event will be Britain’s cheekiest chappy Olly Murs. After charming the nation during the sixth season of X-Factor, the charismatic singer-songwriter was launched to dazzling heights of pop stardom, enjoying a double platinum self-titled debut album. Since then, Olly’s music career has gone from strength to strength, with his four subsequent albums all landing the coveted number 1 spot on the UK Official Album charts, as well as finding sparkling success as a presenter on Xtra Factor, before X Factor in 2015. He also recently joined The Voice UK panel as the 4th coach earlier this year. Renowned for sensational live show featuring his series of astounding hit singles, Olly Murs’ appearance at #WHOLE presents #M4MH will be an phenomenal performance.
Olly Murs says;
“I’m delighted to be performing at the first Mental Health charity event this November alongside Anne Marie, raising money for three fantastic charities. It’s important for the music industry to raise more awareness of mental health issues, and we hope this gig will help towards that.”
As well as promising an extraordinary evening of exemplary musical talent, Music 4 Mental Health aims to use the power of music to help break down the stigma and normalise the conversations surrounding mental health, in addition to raising vital funds for mental health projects targeting young people across the UK and Ireland.
Rizzle Kicks’ half and #IAMWHOLE founding ambassador Jordan Stephens will return to the cause to spearhead the debut Music 4 Mental Health fundraising concert as the evening’s MC, following the incredible success of #IAMWHOLE – the innovative anti-stigma mental health campaign launched in 2016 and developed in partnership with the NHS and YMCA as a direct response to the mental health difficulties being experienced by children and young people.
In addition to dedicated charity partners, Broadwick Agency will be joining the campaign as a music partner, using their exemplary expertise in production, brand experiences and international events to bring the Music 4 Mental Health inaugural concert to life. As one of London’s most incredible live performances spaces, Camden’s beloved Roundhouse acts as a venue partner for the highly-anticipated event.
Furthering the campaign, Music 4 Mental Health will see UNILAD, MTV and BrightVibes support the initiative as media partners, delivering the key messaging around the campaign straight to those who need to hear it most.
#IAMWHOLE 2017 Campaign Video