Social Media Week

A run through of Bristol’s creative SMW

Monday the 10th of June was the start of a creative and productive week in Bristol: Social Media week.

Social Media Week (SMW) has returned for its second year across 25 different cities globally. Bristol is one of these and the only one in the UK, outside of London. SMW Bristol is set up and run by the award winning PR agency, Ambitious PR.

  1. Social media career workshop

This hands on workshop was ran by ADLIB, who are a technology, data, marketing and creative recruitment agency.

The workshop was open to 15 candidates and took place in our very own Bristol campus. They yellow room was the perfect setting for this sector specific workshop, that was ran by one of ABLIB’s recruitment consultants, Rina, who gave each attendee advice and career opportunities and avenues for working in social media. The workshop was filled with inspiring and motivated young people who want to work in social media or already have their foot through the door.

Towards the end of the session, Rina offered her expertise to help adjust and tweak CVs and portfolios for the attendees who had brought them in.

  1. The mental health pros and cons of working in social media

Set in the bleachers and chill out area of our Bristol campus, a panel discussion took place where they explored the highs and lows that working in social media has on an individual’s mental health. The panel was spearheaded by Off The Record Bristol, a mental health social movement, and starred a social media strategist, a freelance influencer and a mental health professional.

The event as a whole consisted of a lively conversation and useful tips and tricks on how to thrive in social media if you are struggling with your mental health. One tip: maintaining a healthy balance between work life and home life. This was emphasised by panelist Keri, who had struggled herself. She recommended a strict 9-5 and not working outside those hours to ensure that your mental health was intact. She also advised on taking the breaks that make you get out and away from the computer screen.

This also applies to over the weekend, Keri stated that she logs out of all social media accounts she runs at the weekend this allows her to have her ‘me time’ whilst not at work. This withdraws her from potentially stressful situations and working over the weekend. She also sets her work schedule to cater to when she feels more productive and creative. We all have dull days, so planning more intensive working periods you are more motivated helps your mental health and work production.

Another thing that was discussed was what to look for in a great job in social media. The first pointer being the people you are working with, as it helps if your colleagues are equally passionate about social media and have a background or knowledge in the industry. This, in the long run, will enable a long term relationship with colleagues and the business you are working with, allowing you to progress and further your skills within the industry.

Whether you are working in-house, for an agency or freelance, make sure the business or people you are working for has respect for your job and social media as a whole. Without this it may seem like a fighting battle and result in your motivation and mental health decreasing.

  1. Instagram stories are changing the news feed

Death of the news feed is a new realisation within the industry:  The fact that IG stories are now becoming the new face of social media. Instagram stories have the highest daily users with a whopping 400 million users daily, which is 80% of the current users on Instagram. This is more than double the daily users Snapchat stories has, with 191 million.

Gen Z are the digital drivers of this generation and are now becoming more savvy with how and what they use social media for. 98% of Gen Z own a smartphone and 40% of them are said to be addicted to it, a high percentage (80%) of Gen Z state that they feel stressed when they are not in contact or are without their phones. Around half of Gen Z are connected for 10 hours a day on their mobile phones and social media and stream an average of 23 hours of video content a week.

In light of video taking over social, Instagram has also seen an 80% increase, from June 2016 to July 2018, in global time spent watching videos on instagram, making this now one of the leading pieces of content to put out there.

Instagram story facts

  • 60% of the stories are watched with the sound on
  • 1/3 of the most viewed stories are from businesses
  • 1 in 5 stories get a direct message
  • 2/3 of young people will never turn their phone sideways

Gen Z takeover and facts

  • 48% of gen z use social media to fill spare time.
  • 45% use social media to find funny or entertaining content.
  • Gen z are there for fun not friends
  • Instagram DM’s are to share content, but needs to be fun, entertaining and engaging and offer a reward.
  • Interactive content is the way forward.

 Stories worth following

  • @NYPL
  • @pablo.rochat
  • @natgeo
  • @ASOS
  • @glossier

Social Media week taught us a lot about the industry and how Gen Z are at the forefront of social media driving it into new trends and shaping the digital future.