Whether you’re starting your music career or you’re an aspiring artist seeking guidance, this article outlines the essential steps needed to thrive as a solo musician.
From sold-out gigs to well-crafted branding, a solo artist’s success rests on multiple key factors. If you’ve been searching for actionable advice on how to get gigs as a solo musician, brand yourself effectively, and learn from today’s biggest solo artists, this article could help.
What defines a solo artist?
At its core, a solo artist is an individual who performs and produces music independently, often without being permanently tied to a band or group. While some solo artists choose to collaborate with session musicians or producers, their career is centred on their personal artistic identity.
Unlike bands, where the group dynamic often defines the music, the solo artist’s creative voice takes centre stage. Solo artists are responsible for crafting and evolving their sound, building a personal brand, and maintaining direct connections with their audience. This responsibility can be both challenging and rewarding, offering lots of creative freedom.
Some successful solo artists still begin their careers in a band setting. Beyoncé and Harry Styles, for example, transitioned from group acts (Destiny’s Child and One Direction) to become some of the world’s most sought-after solo stars.
Who are the biggest solo artists right now?
To understand the blueprint for success, they say you should study the greats. The list of leading solo artists today offers incredible insight into how diverse backgrounds, styles, and methods of audience engagement contribute to success.
Global superstars
- Taylor Swift continues to top charts worldwide with her genre-shifting music, dynamic branding, and highly connected fan base.
- Ed Sheeran, with his acoustic roots, has made global waves by consistently creating emotional, relatable tracks.
- Billie Eilish built her career by harnessing the power of social media and cultivating an avant-garde style.
How to get gigs as a solo musician
Gaining visibility as a solo musician hinges on bookings and live performances. However, breaking into the gig circuit requires persistence, creativity, and solid networking. Here are some practical strategies to get your first or next set of gigs as a solo artist:
1. Start local
Becoming well-known in your hometown, city, or region is often the first step for solo artists. Attend open mic nights, visit independent venues, and introduce yourself to event organisers. Building relationships within local scenes will help you land those initial gigs.
2. Create a demo & EPK (electronic press kit)
Venues and event organisers are more likely to consider your pitch if they receive a polished and professional representation of your work. An EPK typically includes:
- A well-produced demo or recent recordings
- A bio that highlights your influences and career highlights
- Professional photos and links to your social profiles
3. Leverage online platforms
If you’re wondering how to find music gigs quickly, social media platforms and music-based websites like GigSalad and Bandcamp can connect you directly with listeners and organisers.
4. Collaborate with other artists
Get on the radar of venues and audiences by opening for other musicians or collaborating with similar creatives. Mutual exposure benefits both parties, helping to build connections while broadening your audience.
Remember, every gig counts and builds momentum. The more experiences and contacts you gain, the closer you’ll be to landing career-defining opportunities.
Solo artist branding
Your brand as a solo artist is what defines you in the minds of your audience. It’s how fans, venues, and industry professionals recognise and connect with you. Developing memorable branding is a must in the competitive world of music.
1. Define your image
Start by asking yourself these key questions:
- What emotions or ideas do I want to convey through my music?
- How do I want my audience to perceive me as an artist?
From visuals like album artwork to the way you dress in promotional photos, every element should reflect your identity.
2. Create a strong online presence
Your website, social media, and music streaming profiles are gateways for new fans. Ensure that:
- Your visuals (profile pictures, banners, etc.) align with your branding.
- Your bio highlights what makes you unique, including influences and recent accomplishments.
- You maintain consistency in tone and look across platforms.
3. Engage with your audience
Nothing creates a stronger brand than an artist who interacts meaningfully with their fans. Reply to comments, share behind-the-scenes moments, and involve your audience in your creative process to deepen their connection to your work.
4. Invest in a logo or signature font
Think of iconic logos like Prince’s “Love Symbol” or the Rolling Stones’ tongue and lips design. Having a visual cue unique to you can make you easily recognisable.
Solo artist courses
If you’re looking to fast-track your skills and knowledge as a single musician, enrolling in targeted courses is a brilliant step. At Access Creative College, you’ll find tailored programs covering everything from:
- Performance and stage presence
- Music production and technology
- Marketing and branding for musicians
- Vocal training and working in the music industry
- How to build a successful online profile
Whether you’re just starting your music career or refining your current approach, these courses combine expert instruction with hands-on experience to set you up for success.
Building your path as a solo artist
Becoming a successful solo artist requires more than just talent. You need a clear vision, steady dedication to branding, and an effective strategy for gigging and networking. By studying the biggest solo artists, leveraging resources like Access Creative College’s music courses, and immersing yourself in a proactive learning process, your goals are well within reach.
