Our Story and Values

Our story is one of passion, dedication and creativity.


For the last 30 years, we have been focused on delivering the best possible education and training. Empowering young people with the skills, knowledge, and experience to forge meaningful careers within the creative industries.

We are the largest private training and education provider in England, with campuses across London, Bristol, Plymouth, Birmingham, Lincoln, Norwich and Manchester.

Our dedication to broaden the scope of training and education for young people is what drives us. We are the gateway into careers in the creative industries.

Now more than ever, there’s a world of opportunity to be found in these sectors.

Students can forge careers in new, cutting-edge industries, from games and gaming to eSports, music, events and programming. Setting off down this path will be an exciting, challenging and rewarding journey.

And the best place to start your journey is right here.



Our mission is to develop the next generation of creatives through innovative, practical, employment-led training. This is realised through our CREATE pillars, which are at the core of everything we do.

Our values are brought to life by our staff and our actions as a business and are distilled into the minds of our students.



We are pioneers. Always looking to push boundaries, we think differently and encourage our students to do the same.



We believe honesty, integrity and responsibility are the cornerstones of education and positive working. We will always show respect to one another and set an example for our students.



Seizing the opportunity is key to success. We work closely with partners to help open doors, promote innovation and nurture entrepreneurial spirit.



Our passion for creativity is relentless, and we never stop striving for excellence. We imbue courage in our community, guiding our staff and students to reach their potential and turn their visions into reality.



Together we can achieve so much. We will always look to collaborate, to challenge each other, support each other and be greater than the sum of our parts.



We believe that everyone should be treated equally. Our door is always open and we will always strive to enable pathways to help those who need it, find it.