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How to become a successful Content Creator in 2025

In 2025, content creation will continue to be one of the most dynamic and rewarding career options. With ever-evolving social media platforms, new AI tools, and constant changes in audience behaviour, becoming a successful content creator now requires more than just talent, it takes strategy, adaptability, and a clear vision. 

Whether you’re just starting or want to elevate your existing content, this blog will explore steps and up-to-date strategies to help you stand out, grow your audience, and monetize your passion in today’s fast-paced digital world.

 

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What Is A Content Creator?

Content creation student during photoshoot of female student

Simply put, a content creator produces digital content for an online audience. This includes videos, photos, articles, podcasts, graphics, and other forms of media.

Content creators often use platforms like YouTube, Instagram, TikTok, and X to connect with an audience, share information, or entertain.

 

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How Much Do Content Creators Make?

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You may be wondering how content creators get paid. Well, a content creator’s salary varies massively based on factors like what platform they use, their audience size, audience engagement, type of content, and monetization

For instance, YouTubers can typically earn through ad revenue, sponsorships, and memberships. The ad revenue, through Google AdSense, is often around $0.01 to $0.03 per view or $3 to $5 per 1,000 views (also known as CPM).

On the other hand, Instagram income mostly comes from sponsored posts and brand collaborations. Smaller influencers (with 10,000 to 50,000 followers) might earn $100 to $500 per post, while those with millions of followers can charge $10,000 to $100,000 or more per post. TikTok creators often earn money through sponsorships, the TikTok Creator Fund, and livestream donations. 

As you can see, a content creator’s income varies hugely so it’s important to consider which platform works best for the content you want to make. 

 

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Is Content Creation A Good Career?

Students filming in Bristol with green screen in background

Content creation can be a rewarding and lucrative career for those who are passionate, creative, and willing to invest time and effort. However, like many creative careers, it has both advantages and disadvantages. 

Some benefits of pursuing a career in content creation include being able to have your own creative freedom and being able to work flexibly and independently. You will be essentially working for yourself, so you can decide what your content and schedule looks like. Successful content creators can earn huge incomes, especially as they diversify revenue streams through sponsorships and ad revenue. Content creation also opens many networking opportunities with other creators, brands, and industry experts, which can lead to more collaborations and career advancement.

One of the main challenges of being a content creator is income instability. Income can fluctuate month-to-month, especially for those relying on ad revenue or sponsorships, meaning a lack of financial security which can be a challenge for those who need a steady income. Moreover, there is a lot of competition out there so it’s important to make yourself stand out. Content creators are heavily dependent on platform algorithms for visibility. Platforms frequently update their algorithms, which can impact a creator’s reach and income without warning.

 

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How Do I Become A Content Creator?

Becoming a content creator involves choosing what you want to post about, consistently producing content, and building an audience. Here are some key steps to get started:

 

1) Identify Your Niche and Target Audience

Examining target audience

Pick something that you’re passionate and knowledgeable about, such as fashion, travel, gaming, fitness, personal finance, etc. Focus on what sets you apart or how you can offer unique insights on this. Think about who would benefit from your content, it’s important to know your target demographic (age, interests, lifestyle etc) as this will help you tailor your content to their needs.

 

2) Choose Your Platform

Person using social media apps on phone

Focus on one or two platforms to start with, each platform has different algorithms and user expectations, so research what works best on the one you choose.

 

3) Plan Your Content

Content creator making a content straegy

You could start by listing potential content topics or themes, and then narrow them down. Remember that consistency is key, planning out a schedule (posting daily or weekly etc) will help you to stay on track and keep your audience engaged. Check out trending topics or challenges in your niche to gain even more visibility!

 

4) Invest in Basic Equipment and Tools

Film and audio editing software, close up

Most smartphones have great cameras, and you can start with that for videos and photos. Then later on, you could think about investing in a DSLR or mirrorless camera for even higher quality. Research the best editing software and microphones to make your content even better.

 

5) Create and Publish Quality Content

Content Creation student taking photographs

Focus on creating content which is engaging and informative. Also, editing is crucial for making the content feel polished – crop, enhance visuals, and edit videos for a smooth flow. Use keywords, SEO-friendly titles, descriptions, and tags to make your content more discoverable. Research hashtags and keywords which are relevant to you.

 

6) Engage with Your Audience

Content creation on social media

Show that you care about your audience by engaging with their comments and messages. Ask for feedback through polls, questions, and live streams to encourage more interaction and help you understand what your audience wants.

 

7) Analyse and Adjust Your Strategy

Website traffic analytics chart

Most platforms have analytics tools to track metrics like views, likes, shares, and audience demographics, this is great for monitoring your performance and strategy. 

 

8) Monetize Your Content

Affiliate marketing on a laptop

Many platforms allow creators to earn from ad revenue once they reach certain criteria (e.g. YouTube Partner Program requires 1,000 subscribers and 4,000 watch hours). You could try affiliate marketing by sharing links to products mentioned and earn a commission from each sale made through your link. Some platforms offer membership options, like Patreon, where your audience can support you with monthly payments in exchange for exclusive content.

 

9) Stay Consistent and Patient

Female content creator meditating

Growing an audience and building an income as a content creator takes time, don’t be discouraged if you don’t see results straight away. Consistency and patience are essential for a career as a successful content creator.

 

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Want to become a Content Creator?

Film students in Bristol, with green screen behind

If you fancy a career as a content creator, why not start your journey at Access Creative College? We are offering a unique T-Level in Content Creation for those wanting to gain hands-on practical skills like social media management, video production, and digital storytelling. This content creator course is designed to help students build a portfolio aligning with industry needs, make industry connections, and even undertake a creative work placement. 

Whether you want to be a content creator, an SEO specialist, a brand ambassador, or a video editor ACC is the perfect place to start – apply now!

A Guide to Managing Gen Z Employees in the Workplace

Born between 1997 and 2012, Gen Z is now entering the workplace in significant numbers, bringing with them unique characteristics, expectations, and skills. As an employer, adapting your management style to accommodate this new generation can lead to increased productivity, innovation, and employee satisfaction.

 

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What is Gen Z?

Gen Z having fun together

Generation Z, often called Gen Z or Zoomers, includes individuals aged 12 to 27. Growing up in a digital age has shaped their views on work, communication, and career development.

 

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Gen Z Characteristics in the Workplace

Gen Z young people working on laptops

Understanding the key traits of Gen Z employees is essential for effective management:

  • Digital natives: having grown up with technology, Gen Z is comfortable with digital tools and platforms.
  • Value-driven: this generation seeks employers whose values align with their own, prioritising social responsibility.
  • Entrepreneurial mindset: many Gen Z employees desire autonomy and the chance to contribute innovative ideas.
  • Diversity and inclusion: they value workplaces that embrace diversity and champion inclusivity.
  • Work-life balance: maintaining a healthy balance between work and personal life is crucial for this generation.

 

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Strategies for managing Gen Z employees

Manager training young apprentice in office

To lead and engage Gen Z in the workplace, businesses should consider implementing these strategies:

 

1) Embrace a non-hierarchical structure

Gen Z appreciates collaborative environments where their ideas are valued regardless of their position. Businesses are encouraged to develop a culture that promotes open communication and equal participation among team members.

 

2) Prioritise work-life balance

In the post-pandemic world, businesses should recognise the importance of maintaining a healthy work-life balance. By offering flexible work arrangements and respecting employees personal time promotes higher job satisfaction and productivity.

 

3) Focus on mental health

Gen Z places a high value on mental well-being. Now more than ever, businesses should implement programmes and policies supporting mental health in the workplace, such as stress management workshops or access to counselling services.

 

4) Provide continuous learning opportunities

Gen Z employees are eager to expand their knowledge and skills. Employers should offer regular training sessions, workshops, and opportunities for professional development to keep them engaged and motivated.

 

5) Offer clear career progression paths

Gen Z employees know what they want out of a job due to being a lot clearer on their prospects and goals. From the get go, employers should outline clear pathways for career advancement within the organisation. Gen Z employees value transparency in understanding how they can grow and progress.

 

6) Adopt a personalised approach

Take the time to understand each Gen Z employee’s individual strengths, preferences, and goals. Tailor your management style and assignments to their unique needs and aspirations.

 

7) Communicate clearly and frequently

Gen Z appreciates honest and open communication. Set clear expectations, provide regular feedback, and maintain transparency about company goals and challenges.

 

8) Leverage technology

Incorporate modern tech and digital tools in your workplace processes. Gen Z employees thrive in tech-savvy environments and can often introduce innovative solutions.

 

9) Create a sense of purpose

Help Gen Z employees understand how their work contributes to the larger organisational goals and societal impact. This generation values meaningful work that makes a difference.

 

10) Embrace diversity and inclusion

Create a workplace culture that celebrates diversity and promotes inclusivity. Gen Z expects employers to take active steps in addressing social and environmental issues.

 

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Consider hiring Gen Z apprentices 

Curriculum vitae (CV)

Hiring Gen Z apprentices can be an excellent way to infuse a new way of working in your business. These young professionals offer fresh perspectives and a strong desire to learn, making them ideal candidates for apprenticeships.

Managing Gen Z employees effectively requires a shift in traditional workplace practices. By embracing the unique characteristics of this generation and adapting your management style, you can create a work environment that attracts, retains, and nurtures talent.

 

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Why hiring Gen Z apprentices can benefit your business 

Pound notes piles

Not only do Gen Z emulate adaptability, creativity, and technological prowess,  they bring a refreshing approach to the workplace. Apprenticeships not only offer a structured pathway to gain hands-on experience but also allow employers to nurture emerging talent aligned with their organisational goals. 

By investing in apprenticeship training, your business can access a cost-effective way to build a skilled workforce while reaping the rewards, such as loyalty and engagement. Through apprenticeship programmes, you can provide the kind of continuous learning and career progression that Gen Z highly values. This structured development not only keeps apprentices engaged but also offers them practical, industry-specific skills that modern workplaces demand. 

Employing apprentices demonstrates a commitment to professional development, a quality that resonates with Gen Z’s desire for growth, purpose, and impact.

Are you ready to tap into the potential of Gen Z talent?

Get in touch with the Access Industry team to learn more about our apprenticeships and how they can benefit your business.

How to make a video game: A basic guide on video game development

Making a video game may seem intimidating, but anyone can make a game with a planned approach and the right resources. From being an aspiring indie developer, someone who does it as a hobby, or if you are just curious about how your favourite games were created, this guide will walk you through every step in the game development process, hopefully giving you a strong starting point to begin making your own games. 

 

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Every game starts with an idea…

Lightbulb idea concept

So get brainstorming! It doesn’t have to be extremely complex at first – think about P.T (Playable Teaser). A Silent Hill playable teaser that built the foundations of horror gaming, the entire gameplay loop is centred around a single hallway repeating itself. Now, it could be something as simple as running from zombies, or an easy platformer. Focus on something you are passionate about, it makes the development process much easier if you are excited to see the end result. 

If you are struggling for ideas, take aspects of games you like and collage them together, using the key elements of each game to create your own idea. Pinterest is also a good place to spark inspiration! 

It’s important to consider certain elements when brainstorming, such as:

  • Target audience – is the game made for hardcore gamers, who’d like a challenge? Or children, who enjoy brighter colours and simple gameplay
  • Mechanics – what key mechanics will really “make your game”? Think about combat, movement and puzzles.
  • Genre – is it a shooter, horror, puzzle game or something else? 

 

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So you’ve got a video game idea. What’s next?

Video game storyboard

Now you’ve got your idea down, you need to document it in a games design document, GDD for short. It outlines the key concept for your game, and serves as a roadmap for development. Ever had an idea in your head, but once you’ve started making it, it’s turned out completely different? That’s why we use a GDD. You can find many templates online, but they can just be put into a Google doc.

A typical GDD includes:

  • Story and narrative – a basic summary of the plot or premise, if you have one
  • Gameplay mechanics – what can your character do? Jumping, sprinting etc
  • Level design – how is each level structured, are they in chapters, stages etc?
  • Assets – we will get to the ins and outs of asset-making later, but here you should put every object your game might need. Doors, tables, music and UI
  • Target platforms – PC, Xbox, PlayStation. This can influence your decisions down the line. 

 

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Choosing your tools

Video game coding

There are many tools for game development, and the ones you choose are heavily dependent on the game you are making. 

 

Game engines

  • Unity – very popular in indie game development, and free until you earn £200,000 off the game. It primarily uses C# as its language. 
  • Unreal engine – well known for its beautiful visuals in 3D, completely free. It has a steeper learning curve, mainly using C++ as its language. 
  • Flax – a nice middle ground between Unity and Unreal Engine, and also free for non-commercial use. They will take 4% of your earnings after you earn £250,000 per year from the game, supporting C#, C++ and visual scripting.

If you are just starting, I recommend Flax due to its beginner-friendly design. 

 

Graphic design software

  • Blender (free) – extremely similar to Maya, an industry-standard design tool. There are many easy-to-follow tutorials online. 
  • GIMP (free) – similar to Photoshop, good for 2D art and textures. 

 

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Prototyping your game

Code on laptop screen

You’ve got some planning down, now it’s time to open your chosen engine and start creating. A game prototype acts as a baseline for your game, usually consisting of basic shapes without texture or animation. Just put down some basic shapes of where you want things to be and the start of your code here. 

Prototyping your game helps you spot bugs and refine your gameplay without worrying too much about how it looks. Polishing and looks come later. It’s also incredibly easy to get feedback from friends at this stage, and test individual mechanics of your game. 

 

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Building your game world

VR game developer in Birmingham office

Once the prototype is sorted, you can start making it look pretty. 

 

Level design

Level design is incredibly important, as you need to communicate clearly with your player where things are and how to navigate them intuitively. It’s also crucial to keep your player engaged. Here are some tips for building your level : 

  • Use modular design, and make sure you can reuse assets and textures to lower your workload. Most players won’t notice that you have reused the same cup used in level 2.
  • Guide the player subtly, using visual queues or lighting to show people where they need to go. Resident Evil uses yellow or white tape to indicate an interactable. The lack of instructions allows the player to discover things organically, which can set the atmosphere. 

 

Asset creation

If you are not an artist, or don’t enjoy modelling/drawing too much, you can download free assets from Unity Asset Store or TurboSquid, just make sure it isn’t too out of place. 

  • 3D models – create or find some 3D props, environments and characters
  • Textures – apply textures to give your models a stylised or realistic look 
  • Animations – characters and objects should move fluidly, you can use Blender to animate them, or use premade animations. 

 

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Polishing your game

A female using a game controller

A good polished game is what distinguishes a good game from a great one, once everything works, go back in again and do some touch-ups. Refine every aspect. 

  • Graphics – add lighting, shadows and particle effects 
  • Audio – use sound effects and background music to create atmosphere 
  • Playtesting – get you and some friends to test the game thoroughly, some bugs can completely break the game and it’s important you comb those out before the launch 

 

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Launching your game

Male wearing VR Headset

Now everything is working, it’s time to make it open to the public. Depending on your release platform, you might need to follow submission guidelines, so it’s important to look those over before you launch your game. 

  • PC platforms – Steam, itch.io and Epic Games are all popular platforms to release your game.
  • Mobile platforms – You can submit your game to Google or Apple Play Store. 

Prepare some marketing materials like screenshots and trailers to promote your game!

 

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Post-launch support

Video game update installation

Once you’ve launched your game, there’s a high chance players might find bugs or request new features. Be prepared to post issue patches and updates. If your game gains some traction, you might want to introduce some new levels and DLC. 

 

Making a video game: Is it worth it?

Unreal game engine on macbook

Making a game is an interesting yet challenging process. From conceptualising your idea to programming, it’s a rocky road that requires creativity, dedication, and constant learning. But taking it one step at a time, breaking everything down into easy-to-understand steps means anyone can make a game – even if they are just starting. 

It’s dangerous to go alone, take this guide with you and go forth into the wonderful industry that is games development!

If you want to learn more about how to develop a game, Access Creative College offers a Level 2 and Level 3 Games Development course. Get your career started and apply online today!

What is an End Point Assessment (EPA)?

The End Point Assessment (EPA) is a key milestone for apprenticeships. Whether you’re an employer, training provider, or an apprentice, understanding the EPA is key to navigating the apprenticeship journey successfully. Let’s look into what an EPA is, why it matters, and how to prepare for it effectively.

 

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Understanding End Point Assessment

Young female apprentice working on a laptop

An End Point Assessment (EPA) is the final evaluation that apprentices must pass to complete their apprenticeship. It’s designed to comprehensively assess the knowledge, skills, and behaviours that apprentices have developed throughout their training period.

Some Key characteristics of the EPA include:

  • The assessment is conducted by a separate organisation, not the employer or training provider. This ensures impartiality and maintains high standards across the industry.
  • Rather than focusing on individual components, the EPA assesses the apprentice’s overall competence in their role.
  • The assessment ensures that the apprentice meets the standards set by employers in their sector.

 

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The EPA Process

Software Developer apprentices working together

The EPA process typically involves several assessment methods, carefully chosen to evaluate the specific requirements of each apprenticeship standard. These methods may include:

  • Practical Observations: Assessors watch apprentices perform tasks in their work environment.
  • Professional Discussions: A structured conversation between the assessor and apprentice, exploring knowledge and understanding.
  • Written Exams: Tests that evaluate theoretical knowledge and problem-solving skills.
  • Portfolio Reviews: Assessment of evidence collected throughout the apprenticeship.
  • Presentations: Apprentices may be required to present on a specific topic or project.
  • Interviews: In-depth discussions about the apprentice’s work and learning.

The combination of these methods varies depending on the apprenticeship standard, ensuring the assessment is tailored to the specific role and industry.

 

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Key Players in the EPA

Manager training young apprentice in office

Understanding who is involved in the process can help to ensure apprentices feel at ease and comfortable whilst going through this process.

  • The Apprentice: The individual undertaking the apprenticeship and EPA. They are responsible for preparing for and completing the assessment.
  • The Employer: Supports the apprentice throughout their journey and decides when they’re ready for EPA. 
  • The Training Provider: Prepares the apprentice for their EPA through structured learning and development activities.
  • The End Point Assessment Organisation (EPAO): An independent body approved by the government to conduct EPAs. They ensure the assessment is fair, consistent, and meets the required standards.
  • The End Point Assessor: The individual who carries out the assessment. They are experts in the relevant field and are trained to conduct fair and thorough assessments.

 

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Preparing for EPA Success

Sticky notes to prepare for EPA

Effective preparation is key to EPA success. Here are some detailed tips for apprentices, employers, and training providers:

1) Familiarise yourself with the assessment plan

  • Understand what will be assessed and how
  • Review the grading criteria
  • Know the timeline and logistics of the assessment

2) Practice, practice, practice

  • Use mock assessments to build confidence
  • Simulate real assessment conditions
  • Get feedback and work on areas for improvement

3) Gather evidence

  • Compile a portfolio showcasing skills and knowledge
  • Ensure evidence is varied and covers all required standards
  • Keep the portfolio organised and easy to navigate

4) Stay in communication

  • Regular check-ins between apprentice, employer, and training provider
  • Track progress against the apprenticeship standard
  • Address any concerns or gaps in knowledge promptly

5) Focus on the bigger picture

  • Understand how individual skills fit into the overall role
  • Be prepared to discuss the context and importance of your work
  • Reflect on your journey and personal growth throughout the apprenticeship

6) Manage stress and wellbeing

  • Develop good study habits and time management skills
  • Practice relaxation techniques for managing assessment day nerves
  • Ensure a good work-life balance during preparation

 

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The Importance of EPA in the Apprenticeship Journey

Apprenticeship Application form

The EPA is more than just a final hurdle; it’s a valuable part of the apprenticeship journey:

  • It provides a clear endpoint, motivating apprentices throughout their training
  • It ensures national standards are met, maintaining the quality and reputation of apprenticeships
  • It gives employers confidence in the skills and knowledge of their apprentices
  • It provides apprentices with a recognised qualification, boosting their career prospects

While the EPA may seem daunting, with proper preparation and support, apprentices can approach it with confidence.

For employers and training providers, understanding the EPA process is key to supporting apprentices effectively. By working together and focusing on thorough preparation, we can ensure that apprentices are ready to shine when it’s time for their EPA.

Remember, the EPA isn’t just a test – it’s a chance to prove competence and readiness for a successful career in your chosen field!

Whether you’re an apprentice preparing for your EPA, an employer supporting your apprentices, or a training provider guiding learners through their journey, embrace the EPA as a valuable part of the apprenticeship experience. With the right approach, it can be a rewarding and affirming process for all involved.

Good luck to all those preparing for their EPA – your hard work and dedication will pay off!

 

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Frequently Asked Questions

How long does an End Point Assessment take?

The duration of an EPA can vary significantly depending on the apprenticeship standard and the assessment methods used. Some EPAs might be completed in a single day, while others could be spread over several weeks or even months.

For example:

It’s important to note that the EPA period doesn’t just include the assessment days themselves, but also the time needed for preparation and, if necessary, for results to be verified and certificates to be issued.

 

Who pays for an End Point Assessment?

The cost of the initial EPA is typically included in the overall apprenticeship funding. The payment structure depends on whether the employer is a levy-payer or not:

  • For levy-paying employers (those with an annual pay bill over £3 million), the cost comes from their apprenticeship levy funds.
  • For non-levy paying employers, it’s covered by government funding and their co-investment (usually 5% of the total apprenticeship cost).

It’s worth noting that while the initial EPA is covered, any resits or retakes usually need to be paid for by the employer.

 

What happens if an apprentice fails an EPA?

If an apprentice doesn’t pass their EPA on the first attempt, they have options:

  • Resit: This involves redoing one or more failed components without further training. It’s suitable for apprentices who narrowly missed passing and just need another chance to demonstrate their skills.
  • Retake: This includes additional training before reassessment. It’s appropriate for apprentices who need to develop their skills or knowledge before attempting the EPA again.

The number of resits or retakes allowed can vary depending on the apprenticeship standard. It’s important to note that the employer usually bears the cost of resits or retakes.

How To Make a Good Horror Short Film

Creating short scary films is a fun way to captivate audiences using intense, bite-sized horror. Unlike feature-length films, a horror short needs to quickly create fear and suspense, all while keeping the audience gripped on the edge of their seats. 

In this blog, we’ll explore essential tips for making an unforgettable horror short film, from creating a simple yet terrifying concept to mastering sound design, practical effects, and some classic tension-building techniques. Whether you’re an aspiring filmmaker or a horror enthusiast, these tips will help you to bring your scariest visions to life!

 

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What is a short film?

Film set and clapperboard

A short film is a motion picture with a shorter duration than a typical feature-length film, usually between 2 to 40 minutes. Short films can tell concise, focused stories or explore single concepts. They can also cover any genre, from comedy to horror to documentary.

 

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What filming techniques are used in horror films?

Videographer holding camera

Horror films rely on specific filming techniques to build tension, fear, and a tense atmosphere. Here are five of the most commonly used techniques by filmmakers:

 

1) Low-Key Lighting

This technique uses high contrast, with deep shadows and minimal lighting to create a mysterious atmosphere. By obscuring details and leaving parts of the frame in darkness, suspense builds and so does the audience’s fear of the unknown.

 

2) Dutch Angles (Tilted Camera)

This is when the camera is tilted to create an off-balance and unsettling perspective. It visually disturbs the viewer by suggesting that something is wrong in the scene and is often used in moments of tension.

 

3) Long Takes and Slow Pans

These are long, continuous shots or slow pans across a scene to increase the anticipation and tension. Doing this builds suspense by making the audience wait for the horror to reveal itself while increasing anxiety.

 

4) Point-of-view (POV) Shots

The camera takes on the perspective of a character letting the audience see through their eyes. This technique places the audience directly in the character’s shoes, making the experience more personal.

 

5) Quick Cuts and Fast Editing

These are rapid, jarring cuts between scenes to create a sense of chaos and panic. Fast editing disorients the audience and makes them feel overwhelmed, amplifying feelings of fear.

 

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How to write a short horror film?

Screenplay in typewriter

Start with a clear, simple and scary concept. This allows you to focus on building tension and atmosphere without needing too much backstory or explanation. Horror thrives on primal fears like darkness, isolation, and the unknown. For example, a creepy phone call from an unknown number.  

Next, use pacing, sound, and visuals to slowly build suspense before the scare. The build up makes the scare much more impactful, so don’t rush straight into it! Allow the tension to simmer and build. Try using long takes and slow pans to increase the sense of unease. Sound is often more important than what’s on screen, using sound effects, eerie music, or even silence increases fear.

Horror relies heavily on atmosphere so think about your setting, lighting, and sound design. Having a creepy setting can do half the work as it immerses the audience making them feel vulnerable. Think about using dim lighting to create dark shadows. 

Practical effects when done well, can be more effective than CGI, especially on a tight budget. The tangible, physical presence of something ominous will feel more real to the viewer. For example, The Blair Witch Project (1999) never shows a ghost, only implies it. 

Subvert the audience’s expectations, instead of using a predictable jump scare, delay it or avoid it altogether to keep viewers on edge. These days audiences are savvy to typical horror tropes, so playing with their expectations will also increase fear. 

The ending of your short film should leave a lasting impact, whether it’s a shocking twist or a lingering, creepy moment. A strong final scare or unsettling cliffhanger will stay with the audience long after the film ends.

For more tips and guidance, check out our guide on How To Make A Short Film.

 

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What are the best horror short films?

If you’re after some scary film ideas, why not check out this list? These short horror films have made a significant impact in the genre, showing that you don’t need a full-length feature film to create a terrifying story:

 

1) Lights Out (2013) – David F. Sandberg


This film plays on the primal fear of darkness and uses minimalistic but highly effective visual scares. Its simplicity and timing made it so successful that it was later turned into a full-length feature film. 

 

2) The Smiling Man (2015) – A.J. Briones


This film uses a creepy, distorted figure to unnerve the viewer, relying heavily on physical performance and tension-building instead of dialogue. The slow pacing and creepy atmosphere add to its terrifying effect.

 

3) Mama (2008) – Andy Muschietti and Barbara Muschietti


The haunting atmosphere and suspenseful pacing made it a standout, eventually inspiring the feature film Mama (2013) by Guillermo del Toro.

 

4) The Jigsaw (2014) – Basil Al-Safar and Rashad Al-Safar


With a clever premise and a chilling atmosphere, this film plays with the idea of cursed objects, giving viewers a tense and creepy experience in under 10 minutes.

 

5) Bedfellows (2008) – Drew Daywalt


A perfect example of how horror can be distilled into just a few minutes, the film builds tension quickly and delivers a shocking twist leaving a lasting impression.

 

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Where can I study film?

Students filming in Bristol with green screen in background

If you fancy creating your own horror short film, why not start your journey at Access Creative College! Our Level 3 Film, Videography and Photography course focuses on essential skills like pre-production planning, production techniques, and post-production processes. We cater to students who have a passion for creating visual content and we provide a hands-on learning experience using industry-standard tools.

As well as our strong industry connections, our students can benefit from practical workshops, collaborations, and even work placements, which is crucial for building a professional portfolio.

Whether you’re an aspiring Director, Editor, Sound Technician, or Photographer, ACC is the perfect place to start – apply now!

Beyond The Music 2024: In Review

For me, the Music Industry is all about community and connection.

It was present when I first started hosting gigs when I was 16 in a small North Norfolk town. It was present every time I toured across Europe with friends in independent bands, sleeping on floors and sharing meals. It is found in gig venues, festivals, colleges and clubs up and down this country, as scenes are built and history made.

What makes our Music Industry so special, so addictive, is the people you meet, the second-hand passion and excitement you get from sharing ideas, discovering emerging artists, and being part of something bigger than yourself.

There may be no better city to represent this than Manchester.

The Hacienda, The Salford Lads Club, Band on The Wall, and New Century have all played their part in developing some of the biggest artists in the World. Now, Manchester has added Aviva Studios to the mix, a multi-use space opened in 2023, home of Factory International, where Beyond The Music: Inspire hosted its second year of conferences, panels and interviews focused on developing the next generation of creative talent.

 

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Beyond The Music

Beyond the music panel

Beyond The Music: Inspire offered two days of panels, masterclasses & workshops to help attendees make the most of their opportunities as they develop their careers in the creative industries. Free to access, it welcomed a wonderful mix of students, artists, producers and those wanting to work in the Music Business, to sit front and centre to listen to experienced Industry personnel, and share their stories and advice.

As host and presenter, I felt the warm buzz of opportunity and enthusiasm as I took to the stage to kick things off in front of a full audience, introducing the first panel, “What Comes Next? How to take the next steps in your creative career”.

The panel, made up of influential educators and experienced professionals, Dr Kirsty Fairclough (School of Digital Arts), Gary Briggs (Factory Academy), Jemma Tanswell (Reform Radio), Mark XTC (Manchester College), Jon Green (Unity Radio) and Ian Johnson (Access Creative/Access Industry), gave valuable advice for anyone looking to break through into the Music Industry.

They explored essential skills to work in the Music Industry and make the most of Beyond The Music. Being organised and on time, the importance of networking to build contacts, to collaborate and discover new opportunities, and the importance of being polite and respectful to your peers as you never know when you might cross paths again in the future.

Our Music Industry is smaller than you might think. Attend any industry conference or festival and you are bound to bump into familiar faces. The sooner you can shed any self-consciousness you may have, you can develop comfort by introducing yourself to your peers, and being able to pitch your ideas, the easier it will be to find and secure opportunities, making a name for yourself. It isn’t easy, but as we mentioned during the panel – we were all starting out in music at some stage. We know what it’s like to start that journey.

 

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Past, Present & Future

Arthur Black performing at Beyond The Music

Later in the morning, Richard Addis introduced the conference to Dolby Atmos Music; explaining why cutting-edge immersive audio technology is rapidly becoming the industry standard. Instead of simply stereo mixing to pan-recorded sounds left and right, Dolby Atmos allows users to dynamically position sounds in three dimensions – left, right, forward, behind and all around the listener, transforming music into a more spatial experience.

Production Futures and the PSA (Production Services Association) walked through the pathways to work behind the scenes at concerts and festivals, shedding light on often hidden roles such as stage managers, engineers, riggers, lighting operators, and sound technicians. The people who make sure your favourite music events run smoothly. So often these roles are taken for granted while we’re waiting patiently for the headliner to grace the stage in muddy fields up and down the country.

After lunch, I returned to the stage as interviewer for the Changemaker Keynote, in conversation with Nick Raphael, to discuss the past, present and future of A&R. Nick has held some of the top jobs in Music at Epic, Universal, EMI and Capitol Records, as well as signing or launching the careers of Jay Z, Sam Smith, Charlotte Church, Olly Murs, JLS and Paloma Faith.

In an energetic exchange, Nick explained how having his finger on the pulse of trends, talent and gaps in the market, helped him find and sign Jay Z (who was getting big hits in the States but had no label to release in the UK) and Sam Smith (who had a massive hit in ‘Latch’ with Disclosure but no label outlet of his own). Nick celebrated artists having a wealth of digital tools now available to them, that ‘level the playing field’, encouraging the artists in attendance to commit the hours and admin in building and maintaining a social media presence, finding their voice and community along the way.

For me, the blueprint comes in understanding your authentic artistic offering, who your target audience is, and being consistent in the content and music you communicate to them. It won’t be easy, but nothing worth having is.

Once the panels had ended, Manchester’s many venues opened their doors to showcase the finest emerging artists on offer. I caught the solo set of Access Creative College alumni Arthur Black at the Castle Hotel, whose hypnotic performance had the crowd hanging onto her every entrancing word. One to watch, for sure.

 

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Friday at Beyond the Music

Deb Grant (BBC 6 Music) kicked things off on Friday discussing pathways into the Industry with Hannah Tinker (Albert Hall / Fair Play), Katherine Cantwell (Heavenly Recordings), Liv AKA Frequency3 (Artist), JoJo AKA mojojojojojo (Photographer), Natalie White (Aviva Studios), and Yelena Lashimba (Shimrise / Third Kulture / Reform Radio).

I loved this panel as it provided such an eclectic mix of roles, stories and insight. I met Katherine last year and she always provides a wonderful transparency and understanding to the A&R / label process at Heavenly. I particularly enjoyed Yelena and Liv expressing their differing outlooks on gig opportunities as artists with Yelena being strict on the minimum fee she would accept regardless of the slot, and Liv having a more flexible approach depending on the significance of the booker. As artists, you have to recognise your own red lines.

As well as sharing their attitude on progressing their careers, the panellists spoke on gender representation and how the industry still has a long way to go to reach parity on festival lineups and in positions of power. I added to this after the panel, recommending the audience check out PRS Keychange and ‘The F List’ for organisations that are working towards equity in music. You can’t be what you can’t see.

On the Thursday, the Arts Council took to the stage to explain how creatives can access financial support for their projects, and the Friday continued the introductions with four key music organisations that all musicians and artists should know about:

  • PRS For Music is a membership organisation for music publishing, allowing songwriters to earn and receive royalties when their works are broadcast on TV or radio.
  • PPL is a collection society that represents record companies and performers (featured and non-featured), ensuring they receive the royalties due when their recordings are played in public, broadcast on radio, TV or on Internet radio.
  • Musician’s Union is the UK trade union for musicians. They work to maximise the employment and income of musicians, as well as improving working conditions and offering advice, support and legal assistance.
  • UK Music is the collective voice of the UK’s music industry, representing all sectors with research, advocacy and guiding policy-makers to make decisions in the collective interest of our industry.

I strongly advise all students, performers and artists to look into all five organisations and what they can offer. Admin is often the last thing musicians or performers want to do, but without it, revenue (which could be invested in your next creative release) won’t filter through. Don’t overlook it.

After lunch, MTV Presenter Becca Dudley talked with top female executives Ana Karatziva (Vice President of Talent & Music at Paramount/MTV) and Sable Owusu (Head of Marketing, BET). While it’s very easy to feel disconnected from people at the very top of our business, hearing their career journeys helps to understand the paths available if you aim high. Being able to directly ask them questions about their experiences and engaging with their responses is something you will often only get to do in a conference setting.

Closing Beyond The Music: Inspire was the Changemaker artist interview. The Future Cut production duo of Tunde Babalola & Darren Lewis are behind some of the biggest hits in popular music from Rihanna, Nicole Scherzinger, Shakira and Lily Allen. Interviewed by Mike Burgess, they took the audience on a journey from being young producers in Manchester, to working with artists in New York, LA and the World over.

It was a joy to hear the duo discuss their journey, building contacts, making hits and being so creatively connected. It won’t always go to plan, you might feel out of your depth at times, but you either win or you learn. I urge students to collaborate with their peers and their friends. You never know where you might find a creative spark, especially one that can stand the test of time and open doors to a future you never thought possible.

 

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See you next year

Fear of Marko performing at Beyond the Music

And that was Beyond The Music for another year. I had the pleasure of bumping into dozens of familiar faces, many I had formed connections with on Instagram or LinkedIn and then solidified those relationships in person. Not to mention the students who came over to me and asked me questions about my career and advice on theirs.

If I can impart any advice or wisdom to you, the reader, it is this. Be curious about the things that excite you, and the people you connect with. Be authentically you. Trust that you have the intellect and commitment to reach whatever targets you have in life. Enjoy growing your knowledge and experience, and bring people along with you.

Community and connection are the reasons this entire industry exists.

Find yours, and flourish.

 

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About Sunny

Sunny Winter (@sunnysjwinter) is known for his creative content discussing the Music Industry, Mental Health and Social Identity, as well as interviewing guests on stage and on screen. He has led conversations at BBC Introducing Live, Latitude FestivalTruck FestivalWild Fields Festival, as well as being a studio contributor on BBC News and guest lecturing at Universities across the UK.

Sunny began his career as a concert promoter in Norwich, receiving press and praise from BBC Radio 1 and NME Magazine. Since then, he has completed multiple tours across 10 countries as a European Tour Manager for independent artists. He now works for a Major Label in London, specialising in International Neighbouring Rights.

He is passionate about sharing advice, knowledge and support to pay it forward to the next generation of the Music Industry.

Cole Brown – Wellbeing Champion 2024

Our team had a chat with Cole Brown, Access Creative College Plymouth’s Wellbeing Champion for 2024. We spoke to him about his time on the Level 3 Music Production course, and his future plans.

 

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Hi Cole, please can you tell us a little bit about yourself?

I’ve just finished the Level 3 course in Music Production and I’m going to do a degree in Music Production and Sound Engineering at dBs Bristol. I then plan on doing a master’s degree.

 

Congratulations on winning the award! How do you feel about it?

I feel proud of myself for winning this award as it shows that I have impacted others around me in a positive way. 

 

How was your time studying at ACC?

My time at ACC was phenomenal, everything I know about Music Production came from my tutors and the rest of the students are now some of my closest friends! By January of my second year, it felt like a second family to me. I’m going to take the skills I learnt at ACC and refine them to degree level and progress to my master’s and hopefully one day a PhD. 

 

What do you like to do in your free time?

Outside of college hours I’ve been commissioned to produce music for a cheerleading team with my friend Lennon. We completed it over two weeks and were really proud of the final product!

 

What is your proudest achievement to date?

My proudest achievement came last year when the rapper Bugzy Malone released a perfume. I was printing my music while tagging the artist and the brand of perfume with bottles of the perfume and he gave me some recognition by looking at my Instagram profile!

 

What advice would you give to students thinking about joining ACC?

The advice I would give is to be open-minded and take every opportunity that’s presented. Even if it’s not the music you enjoy, if you’re offered a chance to work and gain more skills take it as there might not be another one.

 

Links:

Top 10 Horror Films To Watch For Film Studies

Searching for the best Halloween films to watch for your Film Studies course? Whether you’re a horror fan or just looking for ideas for Halloween films to explore, this list has you covered. From genre-defining classics to modern psychological thrillers, these ten films will not only give you a fright but also offer insight into the art of filmmaking. 

So get ready for a terrifyingly educational movie marathon!

 

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What is a Horror Film?

Kids hiding in cinema during scary film

A horror film is a genre of cinema designed to induce fear, suspense, and unease. Often exploring the darker, more primal aspects of human nature, using supernatural elements, psychological tension, and visceral scares to provoke an emotional and physical reaction. 

 

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What Techniques are Used in Horror Films?

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Filmmakers use a variety of techniques to create tension, fear, and suspense. 

Here are five of the most commonly used horror film techniques:

  • Jump Scares: A sudden and unexpected event aiming to startle the audience. Designed to create a visceral, immediate reaction from the audience, and are typically used in moments of silence or tension to maximise the surprise. 
  • Low-key Lighting: Dim lighting is used with a strong contrast between light and shadow, often leaving much of the scene in darkness. This creates a moody ominous atmosphere and heightens the sense of dread by hiding parts of the scene to suggest that something is lurking in the shadows. 
  • Dutch Angle (Tilted Camera): This is when the camera is tilted to one side to create a disorientating effect. It conveys unease and instability, making the audience feel like something is off and is used during moments of tension or when a character is in a dangerous or abnormal state of mind.
  • Point of View (POV) Shots: These shots allow the audience to see from a character’s perspective and are commonly used to make the audience feel like they are in the character’s shoes, experiencing fear or danger directly.
  • Sound Design: Sound, both within the film (diegetic) and external music (non-diegetic), plays a significant role in horror. Creaking doors, eerie whispers, heartbeats, and unsettling ambient sounds enhance the atmosphere of dread. Non-diegetic sound, like eerie music, builds tension, while diegetic sounds (footsteps, breathing) immerses the audience in the scene.

 

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Top 10 Horror Films 

For Film Studies, analysing horror films provides a deep insight into different filmmaking techniques, narrative structure, genre evolution, and societal commentary. 

Here are our top 10 horror films to study:

 

1) Psycho (1960) – Alfred Hitchcock


A classic in psychological horror and suspense, known for its groundbreaking use of editing in the infamous shower scene, narrative twists, and psychological character depth. It paved the way for slasher films and explored themes of duality and voyeurism.

 

2) The Exorcist (1973) – William Friedkin


Widely considered one of the most terrifying films ever made, a masterclass in religious horror, atmosphere, and practical effects. Its use of makeup, sound design, and special effects pushed boundaries in 1970s filmmaking.

 

3) Halloween (1978) – John Carpenter


This film created the blueprint for the slasher genre, with its iconic villain, Michael Myers, and effective use of POV shots. A prime example of how low-budget filmmaking can have a massive cultural impact.

 

4) Night of the Living Dead (1968) – George A. Romero


This film is not only the origin of modern zombie cinema but also great for exploring social and political commentary, especially its reflection on race relations during the 1960s.

 

5) The Shining (1980) – Stanley Kubrick


A psychological horror classic, known for its meticulous direction, use of the Steadicam, and disorienting visuals. Kubrick’s film explores complex themes of madness, isolation, and family breakdown, making it rich for analysis in both form and content.

 

6) Get Out (2017) – Jordan Peele


A groundbreaking film blending horror with sharp social commentary on racism and identity. Peele’s use of dark humour, suspense, and the horror genre to critique modern-day racial dynamics makes it a key study in how films can reflect contemporary issues.

 

7) The Texas Chain Saw Massacre (1974) – Tobe Hooper


This film helped define the grindhouse aesthetic and is notable for its use of gritty and raw filmmaking techniques used to amplify terror. It also relentlessly delves into themes of the grotesque, violence, and the breakdown of American ideals. 

 

8) Rosemary’s Baby (1968) – Roman Polanski


A psychological horror film which builds tension through paranoia and isolation, a study in the horror of the unknown and the power dynamics between individuals and society. The film’s subtle terror comes from the blend of domestic life with supernatural dread.

 

9) Hereditary (2018) – Ari Aster


A modern horror film praised for its emotional depth and slow-burn approach, it explores themes of mental illness, family trauma, and occultism. Its unique narrative structure and haunting visuals provide a contemporary example of atmospheric horror.

 

10) Suspiria (1977) – Dario Argento


A prime example of the Italian giallo genre, celebrated for its dreamlike atmosphere, use of colour, and innovative cinematography. The surreal narrative structure, accompanied by its haunting score, makes it key for analysing visual and audio style in horror.

Why are these films ideal for film studies? Well, many introduced and perfected iconic horror filmmaking techniques. They also represent key milestones in the evolution of horror, from psychological and supernatural horror to slasher films and social horror.

 

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Who are the Best Horror Filmmakers?

The horror genre has been shaped by many filmmakers known for their creativity and innovation, here are five of the best horror film directors:

  • Alfred Hitchcock: Often called the Master of Suspense, he revolutionised psychological horror through his use of tension, unexpected twists, and innovative storytelling techniques.
  • John Carpenter: One of the most influential directors in modern horror, his use of minimalist synth scores, pacing, and character-driven narratives helped to establish the slasher genre.
  • Wes Craven: Known for blending horror with dark psychological themes and commentary on society, credited with creating iconic horror characters like Freddy Krueger.
  • George A. Romero: The father of the modern zombie genre, his Dead series redefined zombies and used horror to comment on societal issues like racism, consumerism, and military authority.
  • Dario Argento: A key figure in Italian horror, known for his visually stunning films which combine elaborate set designs and vibrant colours with intense violence.

These directors have each left a significant mark on the genre, shaping the way horror is understood and experienced through groundbreaking techniques and unforgettable stories.

 

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Where can I study Film Studies?

Film students in Bristol, with green screen behind

If you want to study films then Access Creative College (ACC) has got you covered! Our Level 3 Film, Videography and Photography course is ideal for students who are looking for a hands-on and practical education. ACC focuses on creative industries, offering programmes designed to equip students with the technical skills needed for careers in film production, videography, and photography. Our courses are industry-oriented, meaning you’ll work on real-world projects and gain valuable experience with professional-grade equipment.

Whether you want to be a Film Director, Editor or just have a passion for films, ACC is the perfect place to start your journey. Apply now!

ACC London Welcomes Entrepreneur and Creative Director Bwoy Wonder for Inspirational Workshop

Access Creative College London welcomed Bwoy Wonder to their Whitechapel campus to deliver a workshop to young creatives interested in music and the performing arts. Bwoy Wonder, Creative Director for Mandem Clothing and a fashion designer who owns two streetwear labels and has created pieces for globally renowned names such as Pharrell, Will.I.Am and Kanye West, stopped by the campus to deliver a workshop on Professional Development to students. 

Speaking about why he delivers workshops to young people, Bwoy Wonder said “One of my proudest moments with young people is watching them become what they thought was unobtainable, going through the learning process and coming out the other side as fully fledged entrepreneurs and honest citizens of society.”

During the workshop, students listened to a talk on building a career, finding inspiration and utilising aspiration for success. They were then asked to create a hoodie design based on the theme ‘from the ground up’. Students pitched their design with the winning pitch being made into a real item of clothing and presented to the student. 

The workshop was offered to students as part of an ongoing enrichment programme, designed to compliment Access Creative College’s curriculum and instil life and career skills, confidence and ambition in the cohort of young creatives. 

“I learned that it is ok to be my own person and to put myself out there by knowing how to approach people with confidence. This talk opened my eyes to other areas I never thought of before such as budgeting, finance and the importance of Maths and English” – Billy Cook, ACC London Games Development Student.

For more on Bwoy Wonder, visit his website.

Learn more about Access Creative College London.

Bwoy Wonder at ACC London

Access Creative College Birmingham Staff and Students Team Up to Raise Awareness of Breast Cancer

Elaine Maxwell, Georgia Hardy and the campus team at Access Creative College Birmingham, are celebrating after raising more than £600 for Breast Cancer Awareness.

According to Cancer Research UK, breast cancer is the most common cancer in the UK, responsible for around 15% of all new cancer cases (56,800 new cases each year). Elaine and Georgia have both been directly impacted by cancer, and set out to raise awareness and collect donations to support the vital work of Breast Cancer UK. 

Elaine, a Pastoral Manager at the campus on Heath Mill Lane in Digbeth, shared why she wanted to raise donations for Breast Cancer UK, saying I was diagnosed with bilateral breast cancer in March this year, and had mammoplasty surgery. Treatment took its toll on me and if it wasn’t for the support of Macmillan, Look Good Feel Better and Little Lifts cancer groups and therapy, my amazing husband, wonderful family, and my work family, I don’t know how I would have coped. My journey continues with treatment, however I’m in remission, proving that early detection is vital.” 

Elaine and Georgia teamed up with campus staff and students to put their plans in motion, starting with a voluntary donation for entry scheme for ACC’s end of year showcase at XOYO, which raised an incredible £550.

Georgia, an Admin Manager, who sadly lost her mum to colon and lung cancer in July this year, said “Losing someone to cancer, like I did, leaves a hole that can never truly be filled. Supporting cancer charities like Breast Cancer UK is vital, not just to raise money to help beat it, but to also raise awareness of the signs to look out for and get diagnosed early. 30% of breast cancer cases are easily avoidable, just by slightly changing your lifestyle.”

As a follow up to the successful XOYO donation campaign, ACC Birmingham staff participated in ‘Wear It Pink’ day last week, offering a series of fundraising events including bake sales, movie showings and more. The team raised a further £132, bringing the grand total to an amazing £682.

The donations gathered have now been given to Breast Cancer UK, and will go towards research, prevention, treatment, education, and funding support groups, with the team already planning more events for Wear It Pink Day 2025.

Elaine said “Supporting breast cancer awareness is vital in raising much needed funds for women and men as early detection, often through screening, can catch the disease when it is most treatable.” with Georgia adding “The best advice I can give is to help raise awareness, hug your family and friends and donate when/ if you can, because it makes all the difference.”

For more on Wear It Pink Day and Breast Cancer UK, visit their website. And find out more about ACC Birmingham.

Breast Cancer awareness cake sale

 

How to get signed by a record label

Getting signed by a record label is a dream come true for many aspiring musicians, but it requires more than just talent. In today’s competitive music industry, it’s important to stand out, especially if you want to get signed. Whether you’re an independent artist or part of a band, understanding what record labels are looking for can significantly increase your chances of getting noticed. 

In this blog, we will explore key steps to help you navigate the journey towards landing that dream record deal.

 

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What is a record label?

Collection of record label vinyls on wall

A record label is a company that signs and promotes musical artists, helping them to produce, distribute, and market their music. Labels can provide resources such as studio time, production, and funding to create albums. They often also handle promotion, public relations, and distribution across platforms like streaming services, radio, and physical sales. 

You may wonder how record labels make money. Well, labels typically take a percentage of the artist’s revenue and may also own the rights to the music. Major labels have extensive networks and large budgets, while independent labels offer more creative control and often focus on niche markets or emerging artists.

 

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What are the benefits of owning a record label?

List of vinyls in a record shop

Owning a record label has several key benefits, for example, having the creative control to curate the music, shape trends, and support artists who fit your vision. Similarly, it’s a great way to network and make industry connections which can grow your influence. 

It can also be a good source of income as you can gain revenue from record sales, streaming, licensing, and merchandise, all while owning music rights. You can also own master recordings for long-term royalty income.

Another benefit is that it gives you the flexibility to expand into publishing, management, and international markets. 

 

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Are record labels still relevant?

Vinyl on a record player

Yes, record labels are still relevant, but their role has evolved. In today’s digital age, artists can distribute and promote their own music independently through streaming platforms and social media, reducing the traditional reliance on labels. 

However, record labels remain important for many artists as they offer funding, industry connections, global promotion, and expertise in branding, PR and legal agreements.

 

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How can I get signed to a record label?

Person signing a record label contract

Getting signed to a record label may feel daunting, but we’ve put together these steps to help guide you and give you the best chance of getting noticed: 

 

1) Develop your music and brand 

Perfect your craft and make sure your personal brand is authentic and reflects your identity and beliefs as an artist.

2) Build an online presence 

Social media is a powerful tool and a great way to build your audience. Make sure to share your music on platforms like Instagram, TikTok, YouTube and SoundCloud

 

3) Grow your audience 

Engage with your audience through live performances, collaborations and general interactions. Similarly, build local support by playing gigs, open mics, and local festivals.

 

4) Network 

Attend music industry events, workshops, and seminars and while you’re there connect with producers, managers, and other artists who can help introduce your music to labels.

 

5) Create an EPK (Electronic Press Kit) 

Make sure it iIncludes your best songs, a short biography, some high-quality photos, music videos, and up to date contact information. 

 

6) Send demos to labels 

Research labels which align with your genre and audience and follow their submission instructions (don’t worry, we’ll discuss this more below!). 

And remember, consistency, perseverance, and building relationships are key to getting noticed by a label. Don’t be discouraged if you don’t hear back from labels at first, they receive a high number of submissions and it’s important to keep going!

 

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Can you send music to record labels?

Record vinyl being taken out of sleeve

Yes, of course! But it’s important to do this strategically. Start by finding labels which align with your style and genre and target independent (or major) labels which have signed artists who are similar to you. Each label will have their own submission guidelines, usually found on their website, and it’s important to follow these guidelines for a better chance of success. 

Then, your submission will be reviewed to determine if it aligns with the label’s brand, sound, and marketability. If the label is interested, they will contact you for more information. If they aren’t interested, you may not receive any response at all as many labels don’t provide feedback due to the high volume of submissions.

 

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Do artists need record labels?

Student recording music for social media channel

No, artists do not necessarily need record labels in today’s music industry, although labels can provide many benefits. Here’s a breakdown of both sides.

 

Why Artists Don’t Need Labels

ACC student singing at Latitude Festival

1) Independence 

Artists retain full creative control and rights to their own music.

 

2) Direct Distribution 

Platforms like Spotify, Apple Music, and YouTube allow artists to release their music directly to their audience.

 

3) Social Media 

Artists can build their audience and promote music without label backing using popular social media platforms like Instagram and TikTok.

 

4) More Revenue 

Without a label, artists keep a larger share of their earnings.

 

Why Artists May Benefit from Labels

Record label recording studio with mixing console and speakers

1) Funding 

Labels can provide financial support for recording, marketing, and even touring.

 

2) Marketing and Promotion 

Labels have established networks to promote artists on a much larger scale.

 

3) Industry Connections 

Labels usually have access to high-profile producers, collaborators, and distribution channels to gain a wider audience. 

 

4) Global Reach 

Major labels have the infrastructure for global tours, more media coverage, and promotions.

Many successful artists thrive independently and are successful, but record labels are still a good option as they offer significant resources for artists who are aiming for large-scale success.

 

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Where can I study music?

ACC DJ performing at festival

If you fancy a career in the music industry, then look no further! Access Creative College (ACC) is the perfect place to start your journey. After all, music is where ACC first started and we have plenty of different music courses available. 

Our courses are designed to align with the current demands of the music industry and our curriculum is built around real-world skills and industry-standard software and equipment. Our music students are taught to perfect their craft and then put it out to the world – by being given the unique opportunities to perform and work behind the scenes at some of the UK’s biggest music festivals!

And don’t just take our word for it, we have taught some of the biggest names in the music industry, check out our incredible list of alumni here. 

Don’t worry, there is still time to apply now for September 2024!

Live Event Technicians: Top 5 Skills to Look Out for When Hiring

Imagine this: you’ve organised an event. The stage is set, the audience is buzzing, the lights are about to dim, and then, disaster. A mic cuts out, the lighting malfunctions, or the video feed stutters just as the keynote speaker takes the stage. It’s the kind of worst-case scenario that every event manager dreads. But with the right live event technician on your team, those nightmare moments never materialise.

It’s high-stakes in today’s high-tech event landscape, and a skilled live event technician isn’t just nice to have… they are your safety net, your problem solver and, often, your unsung hero. Whether it’s a global conference or an intimate live music performance, these technicians are responsible for ensuring that everything runs like clockwork, from sound systems to lighting rigs. And when it doesn’t? They’re the ones fixing it before the audience even notices.

If you’re in charge of hiring for live events, you know the impact a great technician can have on the overall success of an event. In this blog, we’ll break down the top five essential skills that every exceptional live event technician should possess and why hiring an apprentice may be your smartest move yet.

 

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Live Event Technicians: a crucial role 

Venue lighting and structure

When it comes to live event success, the perfect solution is to employ a Level 3 Creative Industries Production Technician apprentice (on the Live Event Technician or Creative Venue Technician pathway). These budding professionals are trained specifically to handle the dynamic world of live event production, blending technical skills with hands-on experience from day one.

Apprentices aren’t just learning the theory behind sound desks, lighting rigs or video walls they’re mastering it in real-world environments. As part of their apprenticeship, they get in-depth exposure to everything from setting up live stages and managing AV systems to running rehearsals and live shows. This ensures that by the time they complete the programme, they’re more than competent to handle the demands of any event, no matter how large or complex.

Hiring an apprentice means you’re gaining someone trained on the most up-to-date industry standards, while also bringing fresh energy and innovation to the table. Your apprentice will learn under pressure and thrive in it exactly the type of person you need when the unexpected happens during a live event.

 

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Event Technician Skills

Apprentice venue technician working on stage lighting

Candidates with a natural curiosity for technology, a passion for the entertainment industry, and strong problem-solving skills are exactly what you need. Oh, and not forgetting arguably one of the most important traits in an events professional, being able to keep a cool head under pressure!

But, don’t just focus on technical potential, consider communication abilities and teamwork mindset. A great live event apprentice isn’t just technically savvy; they’re adaptable, proactive, and ready to roll with the punches when things don’t go as planned.

Here’s 5 skills to look out for when hiring: 

 

1) Problem solving under pressure

It goes without saying that live events come with unexpected challenges. To name a few: a speaker runs late, a mic cuts out, or the lighting fails. One of the most suited ways of measuring problem-solving skills in an interview is to ask scenario-based questions such as:

  • Can you share an experience where you worked on a challenging project?
  • Describe a situation where you had to quickly adjust to unexpected changes.

Describe a situation where you faced a problem and how you solved it.

 

2) Strong communication

Whether it’s coordinating with stage managers, performers, or other fellow technicians, a great apprentice needs to relay information effectively to avoid any missteps during the event. In difficult situations, being able to clearly explain a problem or solution can prevent costly delays or mistakes. To assess a candidate’s communication skills, consider setting them a task that allows them to demonstrate how they convey information under pressure. Additionally, be mindful of candidates with additional learning needs; provide adjustments as necessary to create an inclusive environment. This could include offering alternative formats for tasks or allowing extra time for responses. By creating an accessible interview process, you can ensure that all candidates have the opportunity to showcase their skills fairly.

 

3) A positive approach to teamwork

What’s communication without teamwork? Event apprentices rarely work in isolation, therefore your apprentice needs to integrate well with your team. They’ll need to work harmoniously with diverse groups and show genuine enthusiasm for teamwork. When you first speak to a candidate, whether it’s a telephone interview, face-to-face, or even online, you should be able to gauge their approach to team working. Ask whether they have worked as part of a team before, whether it’s in a sports activity, educational setting, or previous job role. How did they work with their team to solve a problem? These are all questions that will allow a candidate to show off their teamwork skills. 

 

4) A passion for events

What drew the candidate to the apprenticeship role in the first place? Perhaps they enjoy attending live events and have always been interested in the setup behind them? Or maybe they thrive working in fast-paced environments? It’s imperative that your apprentice has a real interest in the industry in order to succeed and create memorable, positive experiences. 

 

5) Attention to detail

An event brings many small details together to create something truly impressive. And from an apprentice’s point of view that’s cool, right? But let’s not forget the most crucial aspect of any event  health and safety. One wrong move could put someone in serious danger, or even the apprentice themselves. Dealing with electrics and other equipment, and working from heights means that an apprentice will need exceptional attention to detail. A combination of a task and appropriate questioning will enable you to see whether the candidate is able to pay good attention to detail. 

 

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Young event technicians

Live Event Technicians working an event | Apprenticeships at ACC

Although apprenticeships are typically associated with younger people, they’re open to people of all ages. In 2022/23, 48% of apprentices were aged 25 and over. 

Whether you hire a young apprentice fresh out of school or someone making a career change, you’re bringing someone on board with an appetite for learning and a drive to master the live event production space.

 

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Hiring a live event apprentice

Two employers speaking to a candidate at an apprenticeship networking event (Access Industry).

Opting for an apprentice is more than just a budget-friendly solution. It’s a strategic move for long-term growth. Apprenticeships offer a two-fold benefit: you’re providing someone with invaluable training, and in return, they’re giving you the latest industry knowledge, fresh energy, and a commitment to learning the ropes of your unique business. With government incentives available, such as the apprenticeship levy, hiring apprentices becomes an even smarter choice for your budget.

Speaking of budget, 53% of event professionals say decreasing budgets are their biggest challenge, therefore an apprentice is a much lower overhead cost than a freelance events worker or an experienced event technician, yielding a salary of around £32,599

Alarmingly, 20% of event professionals are most concerned about burnout. Employing an apprentice can alleviate stress and reduce the risk of burnout by improving team capacity, creating a healthier work environment.

By investing in an apprentice live event technician, you’re not only filling an immediate role, you’re building a future in-house expert, someone who can grow into a permanent, highly skilled position within your team.

Enquire about hiring a live event apprentice.

ACC Alumni: Kat Chant

Media is one of our biggest pathways – home to some serious talent across animation and VFX, graphic design, videography, photography, content creation and more. 

As you may have seen, we’ve recently launched our ‘Media Spotlight’ series to highlight media students and alumni who have contributed to an incredible zine from ACC Birmingham

In Part 1, we spoke to Sam, a recent Graphic and Digital Design graduate to find out more about how it was created and what it’s like to build a career in graphic design. 

In Part 2, we meet Kat, a Film, Videography and Photography graduate. Read on to find out more.

 

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Hi Kat, tell us about yourself.

I studied Level 3 Film, Video and Photography at ACC Birmingham before going on to study Media Production at university. I am primarily a photographer, which I picked up at the start of college, but recently I have been branching out more into video. I’m very passionate about my projects and mainly enjoy doing music related projects and fictional videos. You can find all of my work on my instagram page – @katjpeg_

 

Your work recently appeared in Access Birmingham’s media zine. Tell us about how that came together?

Kat Chant media zine work

I was contacted by the college after leaving, asking if I would like to be a part of their zine and I really appreciated the offer because it just shows that all the work I did in college paid off. I decided to compile some of the work I am most proud of which consisted of a mixture of personal and college projects. I included both photography and some stills from music videos I have made to really showcase the range of things you can actually learn on the courses at Access. You can see a variety of styles I have worked in as one of the music videos is more vibrant than the gothic/grunge style I have started to specialise in more.

 

Your main focus in your work is gig photography, delving a little into music videos. What made you want to focus on music photography and videography?

When starting at Access the music course was constantly offering gigs for media students to go and photograph so I decided to just give it a shot and see how it went and I just absolutely loved it. I love live music in general so then being able to capture it whilst still enjoying the music was so much fun – plus you can get some really cool shots that you just can’t really recreate in a studio. With the musicians just focusing on their music and the crowd you catch such awesome candid shots, plus the instruments just make everything look 10x cooler. I also have my own background in music as I’ve played guitar for 7 years and just love music in general so I think that makes it easier for me to have a passion for capturing it.

As for the music videos, I was contacted by Sophie Grace from the music course to film a video for her song ‘Fall (For Once)’ and I found that I just really enjoyed creating that narrative with her and experimenting with different shots that would achieve the vision she wanted. From this I decided to make my own music video for my final major project and I went for a vampire theme as I love the gothic style and have always loved vampire media. That ended up being so fun to film, I loved planning all the costuming and just using a ton of fake blood to make everything look cool. I also find the post production of music videos really interesting as I find it really enjoyable to watch the project come together from the first cut, to adjusting the flow of the narrative, to adding cool effects like cinematic bars and colour grading.

 

How do you approach a shoot? What’s your go-to equipment?

Photography from Kat Chant, edited showing 4 clones of same photo of man singing

I do not go anywhere without my kaleidoscope filter or my star filters. Especially with gig photography they can just make a photo so much more interesting and I find that they always end up being the subjects’ favourite photos as well.

Other than that I just have a basic Nikon camera with a kit lens and a 35mm lens. It’s not the best set up in the world but if you have a passion for what you’re capturing it doesn’t matter in the end. Plus with things like college and university it’s usually possible to borrow better equipment rather than emptying your bank account on it!

 

When editing your shots and footage, what are you using and what are you looking for in the end result? 

Screenshot of music video by Kat Chant

I use the Adobe Suite to edit all of my projects. For photography, I mainly use Lightroom Classic as this just makes it so much easier to filter through and categorise my photos. Then it has everything you need to adjust aspects of the photos. Personally, I’m a big fan of higher contrast images so you’ll find a lot of deep darks in my photos as for me a flatter look just isn’t really what I’m after. I then sometimes use Photoshop on some of the images to add some cooler effects like a gradient map (basically shades the colours of the original image into something more interesting).

For my videos, I tend to just use Premiere Pro and my first step is always to just try and create a flow with the narrative that mirrors what I planned out in my pre-production and keeps the audience’s attention. My favourite part of video editing is more towards the end where you can add things like grain, text effects and a colour grade. These are the aspects that, for me, just make a project feel so much more professional. I love doing a dramatic colour grade, in my vampire music video I just really desaturated everything but the reds so it had a way more gothic look to it.

 

How was your time at ACC Birmingham? How do you feel it contributed to your career?

I was able to make a lot of connections with other creatives through college which allowed me to gain so much experience working with different types of people in different environments. It can be very daunting to work with people you don’t know but through various studio shoots, gigs and music videos I started learning how to comfortably and professionally interact with clients.

I learnt a lot through my tutor as well, he really helped everyone grasp how the studio worked and the most effective way to utilise a camera to yield the best results for what you want. Having someone who worked in the industry as a teacher is so incredibly helpful because they know how to give you really constructive feedback and advice to improve your work as well as being able to give you advice on things like networking.

 

Tell us about shooting the (ACC Award winning) video for ‘Perhaps Vampire Is A Bit Strong But..’. How did that opportunity come about, and how did it feel to win your ACC Award?

Music video by Kat Chant

That music video is what I decided to do for my final major project to emphasise all the skills I had learnt in my 2 years at college. The idea was built on work from previous projects, mainly my dissertation, where I talked about how vampire media has developed since Nosferatu up to the present day.

Winning an award for this music video was honestly such a nice sign that the work I put in paid off. I really cared about this music video and had such a fun time making it, so having it highlighted as the best video was just incredibly rewarding.

 

You’ve recently gone on to university. How’s that going? 

University is going amazing – it was definitely the right choice for me. I chose a media production course so it’s a bit more broad. I’ll be covering things like graphic design and radio, as well as film and photography. For me this just fits what I want better as I didn’t want to specialise in a particular area yet and just wanted to experiment with a broader set of skills.

I’ve already been able to connect with several other creatives, and have been discussing working on several peoples films – some of them not even doing a film course. I’ve also been looking into societies that will allow me to work on various things, including gig photography so I’m really looking forward to that!

 

What’s next for you in your career? What are you working towards, and what are your hopes for the future?

Currently I just want to experiment with as much media as possible. I really want to work on a short film and do some more physical media like collaging with my photographs. I’m hoping to pick up some more work experience in the industry, as I think that will be really beneficial for my career.

As for the future, I am currently using university to figure out where I want to go with my work. I want to work on a range of things throughout my career as I’d just find that more interesting!

If you’ve got a passion for media that you want to build into a career, consider one of our Media courses. Applications are open now

The Rhythm Studio bring their Rock & Roll Bootcamp to ACC London

The Rhythm Studio has partnered with Access Creative College to bring their successful Rock & Roll Bootcamp to our Whitechapel campus this October half term break. Running from Monday 28th October to Friday 1st November, young London creatives aged 8 to 16 will spend an intensive week making and producing music together, and honing their craft, culminating in a showcase at one of London’s top music venues, Pizza Express Live in Soho.

“I am delighted to welcome The Rhythm Studio to Access Creative College, increasing local access for young people to experience these incredibly engaging and successful music workshops. Music is at the heart of both organisations and we’re all very passionate about raising participation and supporting young people in the joy of playing and performing music.” – Jason Beaumont, CEO at Access Creative College.

The Rhythm Studio have run over 135 Rock & Roll Bootcamps in their 15 year history, welcoming some of the biggest names in music including Beabadoobee guitarist Jacob Bugden, BAFTA winning actor Sebastien Croft, Mathew Cartlidge of The Molotovs, Hip-Hop artist El Londo and more. 

The company is bringing an incredible, eclectic mix of tutors along to help the aspiring musicians find their sound, including Kaja Magsam, Sid Batham, Ollie Halvorsen and Oscar Rees. The tutoring team has years of direct industry experience, and can’t wait to share their knowledge with attendees. 

“We are very excited to bring our Rock & Roll Bootcamp to East London this Easter Break. After many years of fine-tuning the workshops at our beloved studios in West London we are thrilled to invite students to Access Creative College’s state of the art facilities in Whitechapel and experience the joy of making music while meeting like-minded young people in an inspiring environment.” – Kaja Magsam, Bootcamp Programme Leader.

Their full series of Easter Bootcamps, including the ACC London event mentioned above, are open to bookings now, but readers are encouraged to sign up as soon as possible, as spaces are filling up fast.

For more information and to book your spot, visit The Rhythm Studio’s website.

ACC Alumni: Sam Nutting

Media. It’s a wide-reaching term for a varied industry. Media is also one of our biggest pathways – home to some serious talent across animation and VFX, graphic design, videography, photography, content creation and more. 

Our Birmingham media students, tutors and alumni have worked together to create an incredible media zine that you can view. To spotlight this incredible work, we’re bringing you a series of interviews with the people behind it. 

First up, we spoke to Sam, a recent Graphic and Digital Design graduate to find out more about how it was created and what it’s like to build a career in graphic design. Read on for more.

 

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Hi Sam, tell us about yourself

I’m Sam, I’m 19 years old and I recently graduated from Access’ Graphic and Digital Design course at their Birmingham campus. My design style is mostly composition-based, as I love seeing the art I can create from something as simple as a photo and some text. I also consider myself a branding designer as well, as I love creating branding identities to post onto my graphic design page on Instagram (@thesrnarchives).

In my free time, my other hobbies include Formula One, photography, video games and shopping. I’d say my hobbies influence my design work quite a lot, especially Formula One as I enjoy creating graphics linking to it, including a challenge I’ve set myself to design and upload a poster inspired by the location of that week’s Grand Prix weekend.

 

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Your graphic design work recently appeared in Access Birmingham’s media zine. Tell us about how that came together.

My tutor sent me a message regarding the zine, and asked me to write up a small introduction to myself and send my brand logo while she collected the work that she wanted to include in the zine. I’m so proud to be on the zine and show off my work to anyone who might read it.

2024 Canada Grand Prix artwork from Sam Nutting

 

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What made you want to build a career in graphic design?

I’ve been studying graphic design since Year 10, so it’s definitely something I’ve enjoyed for a while. I think my interest stems from my love of being creative and my desire to show that creativity to other people. I also really love the idea of going out into the world, looking at something like a poster or a logo and being able to say “I made that”.

 

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How do you approach a new design project? What’s your go to equipment? 

I feel the most important thing to do when starting a new project is to search for inspiration and create visuals while generating ideas. My favourite method of generating ideas is through moodboards. I’ll often create multiple moodboards to present to clients, allowing us to agree on a general style and aesthetic before moving forward. An ideal moodboard for me will consist of colours, typography and packaging/posters that match the aesthetic I’m looking to achieve.

Mingle front page of magazine

 

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What are you looking for in a finished project, and what’s your favourite piece you’ve created so far? 

For my finished projects, I want to achieve something clean, coherent and that conveys the message that I am looking to put across. I also want something visually appealing to my audience, which is equally as important, as nobody wants to look at something that doesn’t look good to them.

In terms of pieces that I’ve created, I think my favourite design that I have created depends on the type of design. Branding-wise, my favourite has to be my ‘Change’ branding for my Year 2 FMP, as I feel like I created a brand that was quite in-depth, consistent and effective. I’m also very proud of the mockups I created.

Poster-wise, I think my favourite design is either my ‘Doomsday Blue’ poster – inspired by the song by Bambie Thug – or my ‘China’, ‘Canada’ or ‘Baku’ entries for my F1 weekly poster series.

 

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How was your time at ACC Birmingham? How do you feel it contributed to your career? 

My time at ACC Birmingham was an absolute