How to promote your music as an independent artist in 2024

There’s no doubt that promoting your own music as an independent artist is hard, but with the right strategy in place there are plenty of tools out there designed to help you become successful. If you’re struggling to reach a wider audience, don’t be discouraged, here are some ways to get your music out there.


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What is the best way to promote my music as an independent artist?

Music playlist with ear buds next to smart phone

When it comes to promoting music, social media is your best friend! Platforms such as TikTok, Instagram, and Facebook are a great way to connect with people by sharing updates, sneak peeks of your new music and even some exclusive behind the scenes content. It’s important to engage with your audience so they feel more connected to you and appreciated.

Similarly, encouraging people to follow you on streaming platforms such as Spotify, Apple Music, and SoundCloud is a good way to boost your audience and gain more listeners. You can utilise these platforms by running promotions and giveaways which will incentivise your audience to engage with your music and hopefully share it with others.

Performing at local venues, open mics, and music festivals is not only a good way to showcase your talent, it also gives you the chance to network with industry professionals and like-minded people. Attending music industry events will help you build relationships with experts and other artists, opening doors to new opportunities and future collaborations.


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How do I advertise my music?

As mentioned above, the best way to advertise your music is through social media. Most platforms offer targeting options based on demographics, interests, and behaviours, allowing you to reach more people who are likely to be interested in your music. 

You could also consider running YouTube and streaming platform ads. These platforms offer various ad formats, including pre-roll ads, display ads, and sponsored videos, which are all designed to help you reach a wider audience and drive streams. Collaborating with other artists on these platforms is a good way to gain exposure and reach a wider audience. 

Reach out to music blogs, online magazines, and websites to see if they offer any advertising opportunities. Many music websites offer banner ads, sponsored content, and featured placements, all of which will help you to reach a targeted audience. Check out what local advertising opportunities are available to you, this could be radio stations, magazines, or community websites.

Try marketing techniques, such as email campaigns. Start by building a mailing list of subscribers and use email marketing to promote your music releases, upcoming shows, and exclusive content. You could also create a newsletter aimed at building a community and boosting your visibility, indie music is usually shared and discovered by word of mouth and through smaller communities. Personalised and targeted email campaigns are highly effective strategies for helping your audience feel engaged. 

It’s also important to track and analyse your results by monitoring key metrics such as engagement, clicks, and conversions to optimise your advertising strategy.


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What is the best way to market my music?

Young female friends listening to music together

First, you will need to define your brand by having a clear identity and image reflecting your music, personality, and values. Doing simple things like keeping a cohesive colour palette, style and tone of voice across your platforms, and having a uniform profile picture will create a consistent experience for your audience and more importantly, will make you easily identifiable.

Next, create high-quality content to showcase your talent. Investing in your equipment to create professional music, music videos, and visuals for social media will help you to stand out and attract new listeners.

Focus on building an online presence by using social media platforms, developing a professional website, and utilising music streaming platforms. As well as regularly posting updates, sharing behind the scenes content, and interacting with your audience to keep them engaged. 

Try releasing your music strategically by planning in advance to maximise visibility and impact. Consider releasing singles, EPs, or albums at regular intervals and promote them across your social media channels and streaming platforms. For example, aim to post on TikTok 6-10 times per week (while you get started, then go down to 3-6), while on Instagram aim for 1-3 times per week.

Pitch your music to blogs, online magazines, radio stations, and podcasts to increase press coverage and features. You could even send out press releases, press kits, and promotional materials to generate a buzz around your music. 

And lastly, be consistent!


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How can I use social media to promote my music?

Choosing the right platforms for your target audience and sharing engaging content is key. Remember to use relevant hashtags to increase visibility and reach a wider audience. Optimise your profile by using high-quality content and make sure that your profiles clearly and consistently communicate who you are and what kind of music you make. 

Make the most of websites such Buffer, Canva, and Later which are great tools for advertising your music. They can do anything from scheduling posts to analysing performance metrics.

Run contests and giveaways to increase engagement and reward your listeners. Offer prizes such as exclusive merch and tickets to get more people involved. Another technique is to encourage your audience to create and share their own content related to your music, such as covers, dance videos, and art. Reposting and sharing this content will show your appreciation and create a sense of community. 

Check out this blog for a deep dive into mastering music promotion on social media


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Are there any music promotion courses?

Student playing guitar

There are plenty of online platforms, such as Coursera and Udemy, which offer courses on music promotion. Doing courses like these will give you a diverse skill set and you could even potentially meet artists to collaborate with.

Many colleges and universities also offer music promotion courses. These courses typically cover topics such as marketing strategies, social media promotion, event planning, and artist management within the music industry. 


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Are there any music artist courses?

Music students DJing at Access Creative College London

And here’s where Access Creative College comes in! We offer a wide range of music courses at different levels, meaning you can jump in at right the right skill level for you. 

Whatever level you’re at, we have courses for you! ACC is the perfect place to get started in the music industry by gaining invaluable experience and skills to become a successful artist. 

And remember, it takes persistence and consistency, be patient and remember to enjoy the process!

If you want to study music at college, apply online and kickstart your career with ACC!

Last updated on: 10th June 2024